Repositioning Sun Protection for the Modern Consumer

SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.

The Challenge

• Overcrowded skincare market
• Generic packaging in the sunscreen category
• Low emotional connection with target audience
• Need for strong digital-first presence

The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.